It's NOT easy, but it is very profitable if you know what you are doing. And yes, there is a good potential for passive income. I find most Internet Marketing coaches are bogus, and just want your money. I learnt from someone of very high integrity called Eric Holmlund and he offers is teaching 100% free. His main angle is marketing digital products. I wrote my impression of him and his tips here if you're interested
Become an Amazon Associate and then use Keyword planner to find an in-demand niche: With more than a million different products to choose from and up to 10% commission the sales you drive, Amazon’s affiliate program is a great place to get started. Browse their available products and see what connects with you. Or take it a step further and use Google’s Keyword Planner to quickly check how many people are searching for a specific term. With affiliate marketing, the more relevant traffic you can pull in, the more you’ll make off your site.
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Craft Youtube Channel to create trust with your brand. Make the most of the YouTube channel bio and custom URL to finish up your channel customizations. Keep the bio short and to the point. You can always link to your website URL in the video description for a more detailed bio. Another important step in customizing your channel is to create an awesome introduction video. YouTube offers a great feature called channel trailers that lets you automatically play a video upon the opening of a YouTube channel. Your channel trailer is the first thing any visitor will see on your Youtube page. So, channel trailer is something you must carefully work on and constantly improve to keep visitors engaged. Try to give a quick, informative, and engaging introduction.
Don't sacrifice morals for a quick buck — At the outset, you'll want to do all sorts of things to make money online, but don't sacrifice your morals for a quick buck. Not only will you put people off, but you'll lose Google's trust. You also shouldn't concern yourself with things like Adsense or other ads on a blog before you have around 100,000 visitors per day. Yes, per day. 
The big challenge for YouTube seems to be getting more people to use the site directly. Too many viewers are apparently watching embeds on other sites or dropping in for the odd video without clicking around and browsing further. To combat this, YouTube is trying to build a destination site that people will visit, giving Google more chances to monetize the video’s page.
One of the biggest complaints I hear about video is that it’s so time consuming.  It takes forever just to make one video.  I’ve found a solution.  I call it the, “Massive Video Production Strategy”  This allows you to make the most amount of videos in the least amount of time and work.  By using this strategy, I was able to shoot, edit, upload and optimize 30 videos in 9 hours.
You can create your blog using a free platform from WordPress.org, but you’ll need to pay a small amount – as little as $4 per month – to have your blog hosted. Try GoDaddy.com, which can provide a domain name for your site, email addresses, database storage and other Web hosting services. To make money, you can use the free Google AdSense service to display advertisements on your site. The amount you’re paid varies by ad and usually depends on how many people see it. There's also what's called affiliate marketing, in which you earn a commission (usually less than 10%) whenever someone clicks on an ad on your site and purchases a product. The Amazon Associates affiliate program allows you to advertise the retailer’s products on your site, or try affiliate networks such as CJ Affiliate or ShareASale that work with thousands of companies. Depending on how much time you put into your blog and how many people visit it, you could be making a few hundred dollars each month within a year.
The best part is that people who use bed and breakfasts are more likely to pay more for the experience. The challenge is that there’s a lot of competition in this field, so if you think earning money this way is right for you, you’ll have to set up your home in a way that makes for a memorable experience for guests. Here’s a checklist to get you started:

Hey gypsy, been trying to pm you but reddit is being rubbish and their server is failing. Obviously I appreciate you aren't going to put thinks like niches in public chat, but if you are still actively involved in IM I'd like to chat with you. This message is more of a 'so I don't lose you'. Hit me up with a pm if Reddit is playing ball when you see this. With a bit of luck lets make some money together 😁
Keep in mind though, you don’t need a website to do sponsored content since you can also get paid if you have a lot of social media followers. My wife has a pretty big Instagram following, and she gets all kinds of sponsorships. Not only does she get paid in cash, but we get a lot of free stuff, too. We’ve received free rugs, free lights, and free carpet cleaners. She only promotes things she loves though, so this strategy works really well for her.
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