Knowing who you are and, perhaps more importantly, who your audience is will make you attractive to advertisers, sponsors and partners outside the YouTube sphere, experts say. Make sure to also set yourself up as someone who is "brand safe," says Tyler Vaught, head of Niche, Twitter's service that connects creators worldwide with brands to develop branded content. That could mean not using profanities, avoiding charged political topics and dodging drug references and other controversial topics on your channel.
Another suggestion is leveraging the marketplaces out there. This is great if you suck at selling and marketing because you're tapping into existing traffic sources. Think: Amazon, iTunes for apps, podcasts, music, Udemy for info products, Zazzle for tshirts, Etsy for handmade things. There are so many marketplaces out there. I would honestly select a marketplace based around something you're interested in. Make some money there. Then create a course about your success and results and then eventually sell that course on your own site or platform, then proceed to reach out to bloggers, and podcasters to give them content, and create your own buzz. It's pretty simple to engineer your own success and fame, but it does take some effort.
Advertisers only pay when someone clicks an ad or watches for 30 seconds. This is why you can’t tie your channel views to dollars. If your video gets ten million views but nobody watches or click the ads, you don’t make any money. This is how I’m able to make $1 per 25 views. Advertisers pay big money to get their ad in front of specific and targeted audience.
Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.