FOR CHRIS PREKSTA, co-launching the now-popular YouTube show "Pittsburgh Dad" was a "happy accident." In 2011, Preksta filmed his co-creator Curt Wootton performing an amusing impression of his father's Pittsburgh-inflected accent, and the pair edited it to look like a family sitcom. They uploaded it to YouTube, primarily to share with their own families. But soon, the video was receiving tens of thousands of views and gaining coverage on local media stations.

Now just imagine that you're a pro, people are going to rely on you to recommend the best products and services in your niche. There's no shame in monetizing your website — especially if you do it right. That means being credible, honest, and only promoting products you really love or can stand behind. Your reputation and your business are on the line, so endorse products to your readers the same way you would to a dear friend. Or your mom. Here are some guidelines as you move forward.


Garima is a data-driven marketing manager who is buff of Big Data, Digital Marketing & Social Media. Conceiving and executing Digital Marketing Strategies that focus on the audience engagement and acquisition/growth are her strong suits. Writing blogs is something that she holds high for sharing her expertise of which you can get the dividends here, through Digital Vidya blogs.
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